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Answers
Get answers to our most common questions
What's the price?
And is there anything else waiting for us later?
One payment.
$297 to $997.
$297 to $997.
Where it lands depends on how much there is to build. That is the whole cost.
Almost everything sold to you is monthly.
A retainer, a subscription, a management fee. The kind of thing you forget you are paying until you go looking. This is not that.
Nothing renews.
No contract. No setup fee. Nothing to cancel, because nothing is running.
Then we watch it for a year.
Not bill you for the year. Watch it. If something is not pulling its weight, that is our problem to fix, and you have already paid whatever you are going to pay.
How long before we see anything?
Straight answer, including the part you will not love.
Reviews move first.
That is usually the first thing you notice, inside the first few weeks.
More reviews means more customers see you.
The slow part is coming up on your own in a search.
That takes time. Anybody who tells you different is guessing or lying to you.
So it's built around that gap.
Reviews and traffic carry the first stretch so you see a return immediately, while the slow part builds underneath it.
45 days.
Something real you can point at.
Something real you can point at.
More reviews than you had. New customer calls you can trace back to it. If nothing has moved by then, ask us hard questions.
What happens the day we're done working together?
The short version: you keep everything.
An owner was asked for $2,000 to get his own domain back.
The domain itself costs about ten dollars. He had been paying that company for years, and they had been holding the keys the whole time.
Yours. In your name.
Built on your domain, registered to you. Not licensed, not rented, not sitting in our account.
You keep the reviews and the customers.
The reviews live on your Google page, they were always yours. Anybody who found you through the site is your customer.
Ask the next person who calls you the same question.
Who owns the domain, and will you put that in writing. You will learn a lot from how long it takes them to answer.
Why now and not in two years?
Two things changed. Both worth thirty seconds.
You can't scroll past page one anymore.
Google now has a button that just gets prices.
Everybody is bidding for those top spots.
And the price of standing there goes up every year. That is a crowded room, and it costs more to be in it every time you look.
But 1 in 4 are asking somewhere else.
Only 1.2% of business sites come up there.
That is a room with nobody in it. It will not stay that way. The same thing happened with Google fifteen years ago, and now it costs what it costs.
Where does a lead actually go?
An owner looked at his own site and had no idea.
A few questions, not a blank box.
Your phone buzzes.
A text with their name, their number, and what they said they need. Same as if they had texted you directly.
On a job? They still get an answer.
Nothing sits in a dashboard waiting for you.
What don't you promise?
Straight about what we are not going to say.
Not the top spot on Google.
Nobody can promise that. Google decides it, it moves constantly, and anyone telling you different is either guessing or counting on you not knowing.
Not that you'll close them.
That is your end, and you are better at it than we are. We can get somebody to raise their hand. We cannot make them sign.
Not if nobody picks up.
We can send people and keep talking to the ones who are not ready. If the phone rings out, none of the rest matters.
One thing we will promise.
5 qualified prospects a month.
5 qualified prospects a month.
An average across the first year. If it comes up short, you get your money back, and you keep the site and the reviews.
Qualified means all three.
They came looking for you, not a lead sold to four other businesses. They need what you actually do. They are inside your service area.
Business is good. Why bother?
Word of mouth is the best way there is to get work.
We're not going to talk you out of it.
The people who come that way already trust you. They do not haggle much. They are good customers.
The only thing is you can't turn it up when you want to.
Most weeks that is fine. You are busy enough. Then every so often it goes quiet, and that is the part nobody plans for.
That's when the wrong calls start sounding reasonable.
The lead company. The SEO guy. The agency with the three month contract. Nobody shops carefully when they are thinking about next month.
Busy is the only time you can build this.
Nothing here shows up tomorrow. Whatever you want working in a slow month has to be started in a good one.
We tried this before and it didn't work
An owner spent $12,000 over three months with an SEO company.
What he got was tire kickers.
He was not scammed, though. He bought a real thing. It just solved a problem he did not have.
Lead companies
You pay less than a lead is worth, so they sell that same one to four or five others. By the time you call, the person has talked to three people and is irritated the phone rang again.
Only two kinds of business win there.
The ones with somebody paid to sit and dial the second a lead lands, and the ones who keep calling long after everyone else quit.
SEO brings the best person there is. The catch is the clock.
You pay every month for something you might see in six. And a report does not cover payroll.
None of those are bad businesses.
They are answers to a question you were not asking.
We're not technical. How much lands on us?
Short answer: none of it.
You don't have to understand any of this.
Not the domain, not the hosting, not why one page comes up in a search and another does not. That is the job you are paying for.
Nothing to log into.
No dashboard. No password to keep somewhere. No tool to learn.
Want something changed? You tell us.
One owner put it best.
"I don't know nothing, that's why I'm calling you." That is the right answer. It is the whole reason the job exists.
Why did you build it before asking us for anything?
You probably noticed this is backwards.
Not because we're generous.
If we describe a website to you, you have to take our word for it. You have probably taken somebody's word for it before and it cost you.
Looking at the real thing, there's nothing to take our word for.
You can tell us it's wrong.
That we got your services wrong, or the colours are ugly, or that is not even what you do anymore. That is a better use of an hour than us talking at you.
Who does this not work for?
It will save us both an hour if one of these is you.
It works best if three things are true.
You do good work. You have helped enough people recently for there to be something to work with. And you have room to take more on.
Too new to have that history?
Nothing wrong with being new. There is just nothing for us to pull on yet.
Need this to save the business?
If it is the last thing you are trying, the timing is wrong. This works as something you build while you are steady, not as a rescue.
Only question is who's cheapest?
We are not, and we are not trying to be.
What happens after we say yes?
Day one, day two, and the first week.
Day one.
You look at it.
You look at it.
You get a link to the site and mark anything you want changed. Nothing to set up, no password to keep track of.
Day two.
Reviews start.
Reviews start.
Inside the first week.
We get you set up to show up when people search, including the AI ones, and the traffic starts coming your way.
What we need from you is one thing.
The customers you have already worked with, so we can ask them how it went. No calls to sit in on, nothing to check every week.
